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Marketing by the Numbers

Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick. Key Numbers – Cost Per Client Acquisition Do you know how much it costs your business to bring in one […]

5 Ways to Delight Your Customers

Providing great service can make a huge difference in a small business.  For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors.  Done right, good customer service can bring lots of referrals that lead to increased revenue.  Here are five tips to improve service to your customers. “Welcome Home” […]

How Pinterest and Instagram Can Make You Money

How Pinterest and Instagram Can Make You Money There’s a visual side to every business, and Pinterest and Instagram, which are social media applications, can show your customers and prospects what your business looks like form day to day.  Plus, you can have some real fun with it. Pinterest allows people to post graphics to […]