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Marketing by the Numbers

Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick. Key Numbers – Cost Per Client Acquisition Do you know how much it costs your business to bring in one […]

Separating Business from Personal in Facebook

Do you love using Facebook with your friends but know you’re missing out by not using it in business?  Do you feel guilty when you post a business promotion and would prefer not to bug your friends?  The good news is there’s an easy way to separate Facebook personal use from business within your personal […]

Cool Social Media Apps: Periscope

Periscope is one of social media’s newest darlings.  It enables cell phone users (iPhone and Android) to capture and steam live video from their phone.  Periscope was acquired by Twitter in February 2015, and it launched in March.  As of August 12, 2015, Periscope announced they had 10 million users watching 40 years of video […]

5 Ways to Delight Your Customers

Providing great service can make a huge difference in a small business.  For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors.  Done right, good customer service can bring lots of referrals that lead to increased revenue.  Here are five tips to improve service to your customers. “Welcome Home” […]

How Pinterest and Instagram Can Make You Money

How Pinterest and Instagram Can Make You Money There’s a visual side to every business, and Pinterest and Instagram, which are social media applications, can show your customers and prospects what your business looks like form day to day.  Plus, you can have some real fun with it. Pinterest allows people to post graphics to […]

Five Modern Marketing Methods You May Not Know About

Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago.  There are two reasons for that: The trust level between people has dropped more than 20 percentage points in the last few years; people are more skeptical and untrusting of each other than ever […]